Some things are going to suffer and you're going to be late at some things, but that's just life.'

I don't think I'm going to burn out, because I love it and I do have a personal life. It's hard for me to leave that (to somebody else). 'Musically, it was, but in terms of total image and the whole package, it took a long time for me to build up credibility. 'When I got on the scene, the level of control was not all there,' he says. But he has struggled, sometimes exhaustively, to establish his brand. He became famous almost instantly and remains so, despite lacking the A-list recognition of rivals like Chris Brown, who have sold fewer singles than he has.ĭerulo dated well (he and singer Jordin Sparks were a couple for years, before a publicly acrimonious breakup in 2014), wasn't opposed to B-list TV appearances (he was a judge on 'So You Think You Can Dance'), and became known for singing his name at the beginning of his hits (though this is a played-out thing he doesn't do anymore). 1, and helped establish his signature sound: Sexy and smooth, club-friendly and unthreatening. His first single, 'Whatcha Say,' went to No. But it's nothing like getting to perform my own music.'ĭerulo eventually signed to a subsidiary of Warner Bros. It was nice to tell girls, 'Hey, I'm working with this person tonight,' that was cool. 'I knew that money would start to come in soon, but it wasn't fulfilling creatively, because that's only half of my obsession, right? Writing songs is cool, but getting to record it and perform it, that's like a whole other side of what I love to do. He wrote and performed on rapper Birdman's track 'Bossy' in 2007, though even then Derulo knew that writing songs for other people would never be enough. When Derulo was a teenager, he wrote songs for mid-'00s hitmakers like Diddy, Sean Kingston and Danity Kane, though it's unclear how many of those songs, if any, were actually released.

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